How To Tell A Good Story And Make It Sound Interesting

Have you ever heard someone say a story that bored you to tears? Sometimes it is not about the story but the storytelling. Stories have to grab the attention of the audience and entice them to come along for the ride.

It is a leadership skill to have the ability to tell stories that grab and sustain the attention of the audience. Here’s how you embrace your inner storyteller and tell a good story.

● Start with a message

● Use a hook to tell the story

● Maintain a story structure

● Why are you telling the story

Young man telling a story to friends over drinks

How To Tell A Good Story

Start with a Message

Every story should revolve around a message. So start by asking yourself:

● Who is my audience?

● What is my message?

● What is the moral?

Start your story with the answers to these questions. This will help you build a story that relates to the audience and captivates them.

You must have a clear idea of the progression of the story and the message you are trying to convey. You’ll want to have a twist, with an unexpected ending or turn of events.

Use a Hook to Tell the Story

Instead of getting to the story straight away, start with a hook to catch the audience’s attention. It can be a question or a quote that relates to the story.

Tell the story in its natural occurrence of events. A story in its chronological order captivates like no other. This is a story in its most natural form; You are inviting them along for a ride.

Make sure you have a “bait” in the story to keep your audience fascinated. Lure them in with a series of questions you raise that brings out the anxious nature of your listeners.

For every question you raise, you should have the answer. Otherwise, the story will not make any sense.

Maintain a story structure

Telling a good story isn’t as complicated as you make it out to be. Some are born great storytellers, but with a good structure and the right flow, you can tell the most exciting stories, too.

Moral: Why are you narrating this story to your audience? There should be a reason. Make the fact clear.

Personal Connection: What’s your connection to this story? It either revolves around you, or it is related to someone you are connected to.

Common reference point: The context and the situation in this story. Ensure that the audience relates to this story.

Detailed characters: Paint detailed imagery of the account, the characters, and the situation. Let your audience get deep into the story with you.

Conflict or vulnerability: Give your audience a reason for the conflict and how it affects each of the characters.

Pacing: Pace the story in such a way that there is a clear picture of the beginning, middle and end.

Why Are You Telling The Story

There should be a reason why you are narrating the story. It may be to inspire the audience or to get them thinking. Stop and let them reflect on the narrative and their take-away from it.

As a narrator, help them understand what you are trying to convey. A subtle telling of the moral behind your story would work well with your audience.

Before you end the story, make sure you answer the questions you raised and resolve the mysteries.

Finally, bring it to an end with a quote, an attention-getter, or an interesting fact. Whatever suits your narration.

Group of friends talking over coffee

How to Tell Stories in Conversation?

The above method works when you are a keynote speaker with people listening to your every word. It doesn’t work the same in a conversation or when speaking about yourself.

You cannot start with the imagery or a hook and then get into the details. In a conversation, make sure you start with the fact. Let them know what the story is about and why it is important. Now that you have their attention, you can get into the details.

Storytelling is all about imagination. So, invite them into your imaginary world. How would you do that? Ask questions. With every question, give them the answer but allow them to imagine the rest.

Your voice can also do wonders for your storytelling. While you need not give an Oscar-worthy performance, you can attune it to match your narrative.

Be a Good Story Teller

Storytelling, like other skills, can be learned. It is just a series of steps that you can learn by practicing. In no time, you will have people hanging on to your words.

Inject Emotion in Your Story

Every story has an emotional core, and that relates to how you feel about it. Tap into that and express your feelings about it. What made you tell the story? What troubled you? What happened? How does that relate to the present?

You have to show interest in the story before anyone else. If you are not invested in it, why should others be?

Practice Your Narrative

A good story doesn’t come out naturally; You need to practice the sequence of events. Remove the unwanted parts of the story and prepare a compelling narrative.

Practice until you get it right to the tiny details. Record yourselves performing and listen to it again. Make a note of what can be eliminated to make it more captivating. Keep practicing until you get natural at it.

Create a Rapport with Your Audience

Above all, create a connection between you and your viewers. One way of doing it is self-disclosure. Not so much as to embarrass yourself but enough for them to relate.

They can be little anecdotes about yourselves, your beliefs, and opinions, or your fear and insecurities. Do not attempt the latter unless you are sure that your story can match with the disclosure. If you don’t, you run the risk to have your audience laughing at you rather than building a connection with you.


You cannot become a good storyteller overnight. It takes time and practice. The key is to keep learning and learn from the previous stories you may have failed to deliver effectively.

Being a storyteller is fun, but what’s more enjoyable in the process. Don’t be afraid to put your words to good use and make your audience’s imagination go wild while you have their undivided attention.

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